The Department for Digital, Culture, Media and Sport (DCMS), is leading a campaign to help tackle the spread of false information about the COVID-19 vaccine.
DCMS has produced a toolkit that aims to provide people with the tools and knowledge they need to help stop the spread of false information with signposting to the NHS as the most accurate source of information. It features video clips from community leaders and includes suggested social media posts. The key message is to 'check before you share'.
The toolkit also includes links to quotes from community leaders that can be used to generate social media campaigns across the most popular channels, together with hashtags to help build momentum, as well as suggested newsletter copy.
Further information has been issued/shared by the NHS England and NHS Improvement Vaccine workstream and the Chief People Officer's Estates and Facilities Round Table, including:
• A tweet from a group of junior doctors encouraging healthcare workers to receive the vaccine
• A tweet from Dr Rosena MP for Tooting and St George’s staff member providing a walkthrough of what to expect at a vaccination centre.
• Tips for talking about vaccinations
• Mythbusters compiled by colleagues at Serco.
These documents may all be downloaded now from the Guidance section of this website by logged in members.
DCMS False Information Toolkit.pdf
10 Tips for Talking about Vaccinations.pdf
Mythbusters COVID-19 Vaccines Serco.pdf
Not a logged-in member? The toolkit is also available here and the social media assets may be downloaded from the DCMS blog.
