'Not a star, but a reasonably priced raconteur'.
This is how Peter Hancock, recently confirmed as the Chair for HEFMA's 2018 Leadership Forum, describes himself.
Hancock is the Chief Executive of Pride of Britain Hotels, a position he has held since 2000. Pride of Britain Hotels is a collection of independent, luxury hotels, which provides its members with a wide range of marketing services.
He began his career as a waiter in the late 1970s and has worked his way to the top via a succession of hotel and restaurant managerial positions and a directorship of guide publisher, Johansens.
His life experiences, sense of humour, ability to ad-lib and story-tell mean he is much in demand as a public speaker. HEFMA is delighted to have secured his services for the 2018 Leadership Forum.