Next week (April 21 – 28) is Allergy Awareness Week 2025. This awareness week is an important opportunity to highlight the experiences of people living with allergies, and raise awareness of allergy and its impact. This year’s event will also launch Allergy UK’s new campaign ‘I wish I knew …’, which will run throughout 2025 and beyond.
The last campaign ‘It’s Time’ was a call to arms to take allergies seriously. This new campaign will build on the core message of this whilst highlighting the importance of early interventions when symptoms of an allergy begin to appear.
Efforts throughout Allergy Awareness Week 2025 will focus on highlighting three key things everyone needs to know about allergies.
#these3things
• Allergies can strike at any age
• An allergy can make other health conditions such as Asthma worsen
• Getting a diagnosis for an allergy matters: it is the key to accessing the right care.
In raising awareness of #these3things Allergy UK aims to ensure anyone is well placed to act early and seek help, should any symptoms of an allergy appear.
With half the population expected to have allergies by 2026 and the healthcare system not optimised for their care, it’s crucial that anyone who is newly diagnosed is empowered to access the support they need early on in their journey. This reflects the growing recognition that the earlier people access the right care, the better the chances of their allergy being well-managed to prevent complications down the line – and even potentially change the trajectory of the allergy.
The campaign will bring together the voices of those within the allergy community and Allergy UK experts, to paint a picture of what life can be like with allergy; the barriers often faced and the personal experiences and practical solutions which have helped others overcome these hurdles. It is inviting anyone with a story to share to get in touch and help others take steps to manage their allergies and live a life without limits.
